I wasn't sure exactly how much revenue it could actually drive to the business but it’s been an incredible revenue generator, especially outside of busy periods.
Desmond & Dempsey is a brand dedicated to Artful Leisure. They believe in the universal warmth of a ‘Sunday morning’, making pyjamas and luxury lounge wear that inspire down-time: soft, decorated, tactile things to wrap ourselves in, and send a message to the brain that says ‘comfort’ with their prints painted in a London studio.
They first came on the platform as our first loungewear brand in January 2024 as part of our Valentine’s collection and have been back on the platform for three months of summer since.
I caught up with Charlotte, who is Head of Operations over at Desmond & Dempsey to discuss how she has found working with Yonder so far.
The Numbers
Let's dig into it:
Our product isn’t a necessity
When catching up with Charlotte, she mentioned how finding new customers is one of Desmond & Dempsey’s current challenges.
We’re all about decorating the downtime and gifting pyjamas to yourself or someone else as a treat which means sometimes its hard to find new customers, especially during a cost of living crisis.
Yonder’s points system allows members to use their points earned from spending normally towards purchases at Yonder partners. From user research over the past few months (after introducing our Online Experiences) we’ve found that members like to use their points to treat themselves to something they might not necessarily spend money on. This works perfectly for ‘non-necessity’ brands like Desmond & Dempsey.
Being able to bank up your points and work towards purchasing something with yonder is really nice and it fits in really well with our idea of celebrating and buying something for yourself as a gift or gifting to someone else.
Like-minded people
Not only did Charlotte feel as though Desmond & Dempsey’s ideal customer profile match that of Yonder’s but also enjoyed being listed amongst brands with similar values.
What is really great about Yonder is that you’re in good company, and there’s other like-minded brands on there.
We take great pride in the partners we bring onto Yonder, ensuring that they share the same values as us and our members. We know this is important to our partners as well and Desmond & Dempsey was no exception.
It’s really important for us that we’re with other brands that are B Corp or have similar values to us and I know that each of these brands were hand-picked and that’s means a lot to us. I can tell Yonder takes this really seriously and wants to stick to it as well which is great.
Flexible and simple
Something we really pride ourselves on at Yonder, is our seamless integration and minimal effort required from partners. This was something Charlotte noticed.
Kate was really good at answering all questions at the beginning and also being really flexible to make sure it worked for us. It was super, super simple and easy and we have seen great results.
We only have a select few partners each month, which means we are able to cater for partners’ needs, adding that touch of personalisation that other marketing platforms can’t match.
Your team is always up for discuss to work around our needs which is great and super important to us at Desmond & Dempsey.
It just works!
Charlotte admitted that despite being slightly skeptical at the start, the results showcased a clear success.
I was surprised how many customers and orders we got, and then how much revenue that generated a month, just from Yonder.
This is why Desmond & Dempsey is continuing to work with Yonder!
It’s just a really good extra revenue generator outside busy periods and somewhere else we can find new customers that aren’t our own marketing channels.
