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“Anyone who’s thinking twice, don’t. Just do it. There’s no downside. It brings in new customers, there are no crazy costs and the customers who visit are interested in food and drink.”
Peckham Cellars is an award-winning neighbourhood bistro run by three friends. It’s all sunshine patios, lip smacking grape juices and inspired small plates. However, the economic climate hasn’t been as forgiving as the Great British Summer, shared co-founder Helen Hall. People aren’t dining as they used to, so Yonder’s call was timely.
“The service has been amazing, and it's been great for our business. There’s nothing I can fault it on. It’s just been really amazing.”
The Numbers
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Let’s dig into it:
People are feeling the pinch
It’s been tough going the last couple years, for consumers and businesses too. For an industry that has historically had the thinnest of margins, hospitality has had a particularly challenging time.
“I think people are just feeling the pinch in terms of cost of living, like bills, rent and everything going up and just having a little bit less money to spend. We’re having people coming in but maybe going for the house wine or just doing things to keep their meal a bit cheaper.”
Yonderers spent a bit more
As Yonder members can use their points towards the bill, the average spend per head was typically higher.
“I guess people feel like they’re getting a bit of money off because they’re paying with points, so it encourages them to spend a bit more”
This meant Yonderers were willing to try different wines, and a large range of dishes.
“Everyone spent a bit more than the average customer. A lot of people drop by just for a drink so that’s around £30-40. With Yonder members it was always over £100 for two people, which was at the upper end of our average spend per head.”
Putting partners front and centre
As a neighbourhood spot, a lot of Peckham Cellars’ customers were local to the area. The feature on Yonder not only helped expand the geographic reach of the restaurant, but also gave the fence sitters a compelling reason to go, since they could pay with points.
“I think 70-80% of people who come on Yonder tend to be new customers. It’s a really good way of showcasing our business to new people, or encourage people who might have heard of us in passing, to try us out. And it’s our brand that’s front and centre; we’re not buried inside of a massive corporate benefits program”
It’s just so simple
We know how busy it can get running a restaurant is, so we’ve made sure that our platform takes work off your plate.
“Yonder is a very simple set up; I sent some images which they used to build the campaign. And none of my staff had to deal with anything in the venue!”
We charge a % of spend at the end of the campaign, so if no one visits, you don’t pay anything.
“Although you take a percentage, it works out in a more transparent way in terms of fees. It’s clearer than a monthly fee and having to meet that monthly fee.”
Coming back for more…
Peckham Cellars first came onto the platform in July 2023, returning in November 2023. The partnership has worked so well, we’ve also featured their other businesses, Little Cellars, and the online bottle shop.
“It’s always good to be getting new customers in, and getting people to learn about our product”
They’re returning to the platform August 2024.
“It’s getting the kind of customer we want, people who are interested in food and drink, and who want to come spend their hard-earned money with us.”
Here's what our members had to say:
"I live in Peckham and had seen Peckham Cellars a few times and heard some good things so when it became an experience on Yonder I had to go try it out. I went with my girlfriend and another couple who are also Yonder users. That meant we could just get everything and anything! We started with a couple of signature cocktails and then choosing the food was easy because we pretty much ordered everything and double if it was something we particularly wanted. We had a couple bottles of wine and all in all was a great experience. Being able to order absolutely everything we wanted without even thinking about cost because all 4 of us had Yonder cards made the experience even better." Ben, Yonder Member
Still not sure? Give us a shout to chat more about how Yonder can help your business.
