"The consistent sales performance, coupled with Yonder’s engaged and supportive team, makes this partnership invaluable.”
ELEAT is a premium high-protein breakfast brand that champions clean, natural ingredients and balanced nutrition to challenge traditional, less healthy cereals and support healthy, active lifestyles.
ELEAT was seeking a platform that resonated with their health-conscious audience, and discovered Yonder. After an outstanding initial performance on the platform, the partnership has evolved into a long-term collaboration.
I caught up with Joanna White, a Marketing Manager at ELEAT to understand why the partnership has been such a huge success and why they are continuing to work with us for the foreseeable.
The Numbers
Let's dig into it:
First Impressions
ELEAT first came on the platform back in January 2024, which was before Joanna had joined the company.
"When I joined in February, I saw the sales from the previous campaign and they were phenomenal."
This was when Joanna got in touch with Kate, who heads up our Online Experiences, to continue working together. Since then, ELEAT have been back on the platform three more times and have just agreed to a long-term partnership for more features this year.
The Yonder Difference: Performance and Collaboration
Something we always ask our partners is 'what challenges do you currently face in your industry?' This helps us better understand how we can maximise the partnership and provide value to the partners we work with.
"I think the biggest problem is a lack of education on why we shouldn't be consuming the traditional cereals on the market. The price is another problem, people are used to paying low prices for cereal because it's full of rubbish. But when you bring out a product that's perfectly balanced and much better for you, it is obviously more expensive, because all the products going into it are more expensive. People find it hard to understand this."
Yonder tackled ELEAT’s challenges - consumer education and premium pricing - by connecting them with health-conscious, engaged customers.
“I know you've worked with other healthy brands like Misfits as well, so it's clear our audiences are very aligned. They are the right age, working professionals, and I think they seem to be pretty health conscious."
Beyond audience access, Yonder’s collaborative approach stood out, in particular our help with a new product launch during the campaign.
"When we launched our granola, Yonder’s support led to £700 in sales in one day through a push notification to all members. It really is their proactive and creative input that helps us consistently achieve great results.”
Key Benefits of Partnering with Yonder
Access to Target Audience
Yonder positions ELEAT in front of health-focused, professional consumers who is their ideal customer profile.
"It's just a really good fit and we like that there's other healthy brands on the platform as well."
Record-Breaking Sales
Yonder is ELEAT’s top-performing partnership, delivering triple the monthly sales of their next-best collaborator.
"Yonder definitely is our best performing partnership of this type. We work with probably 10 different discount only partnerships. Some of the best performing ones don't even touch on Yonder. I think our best other, our second best performing partnership, is about a third of what yonder does sales for us monthly - which is insane."
Innovative Collaboration
Joanna spoke about how the partnership goes beyond just sales, and she has enjoyed working with wider members of the team through joint content creation.
"I have really enjoyed working with the wider team. The partnership is really about making it work for both of us and that's been perfect for us."
Why are you continuing to work with us?
ELEAT have just signed a long-term partnership with Yonder, because of the platform’s reliability and growth potential.
“The consistent sales performance, coupled with Yonder’s engaged and supportive team, makes this partnership invaluable.”
Final Words
For ELEAT, Yonder is more than a sales driver; it’s a trusted partner helping the brand grow. The collaboration sets a benchmark for success, and ELEAT is eager to expand its impact through Yonder.
“Yonder consistently delivers exceptional results. The team’s dedication and collaborative spirit make working with them a pleasure.”
Still not sure? Give us a shout to chat more about how Yonder can help your business.
